Aristotle & your online video

Yesterday, I watched a video online that reminded me of Aristotle. No, not the guy with the big yacht who put the “O” in “Jackie O.” The other guy, who spouted tons of wisdom and even taught Alexander the Great a trick or two. This Athenian social media maven came up with the phrase that’s usually rendered in English as “Well begun is half done.”

His message: Don’t begin your online video with stuff that’s gonna drive away the very people you’re trying to reach in the first few seconds!

Got it? Now, here’s the “tease” of the video I watched yesterday, the opening 15 seconds of a two-minute piece by the very worthy organization Save the Children. Be forewarned–some images are hard to take …

The heavy artillery of the first shot doesn’t get to me, but the flies on the baby’s face are heartbreaking. Human psychology (mine at least) being what it is, a feeling of disgust at the flies trumps empathy for the child. If you came across this video on your own, would you continue watching?

Lottery of Life "wheel of fortunes"It’s a shame, because the later parts of the video are far from a turnoff. They introduce a very cool–very imaginative and very worthwhile–Save the Children project called The Lottery of Life.

You can “play” the Lottery of Life on its own website. You spin a wheel of fortune to get a chance to start your life over in a location chosen by chance. For me, the wheel stopped in India, and I learned I would have a 39% chance of growing up illiterate … that there’s a lot of child labor … and a huge number of child marriages. (Glad I was born in Manhattan!)

The Lottery of Life is social networked up to its eyeballs, because Save the Children wants to spread the world about improving the lot of kids around the world.

My point today is not about the planet’s children, who are, of course, way more important than your videos and mine. It’s simply that we should all pay attention to Aristotle and jump start our videos with scenes that’ll attract folks, not repel them. ‘Nuff said about that. Now you can watch the whole two-minute video below, or simply pop over to The Lottery of Life and spin the wheel!

Your comments, as always, are welcome!

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