Yesterday afternoon, fleeing from the emails I desperately needed to write, I traded my MacBook Pro for a rake. I figured that an hour of piling up backyard leaves and bagging them would recharge me for the cyber tasks at hand.
That lead to a meditation about what I’ll call our Creative Covenant, our “contract” with the people who watch our online videos. Would you like to peek under the hood of my meditation? OK, here goes …
Soon after starting my chore, I thought: why don’t I grab my new blue iPod Shuffle and listen to “This American Life” or “Radiolab” while I work? I set down the rake and headed toward the house … and then stopped. I didn’t want any media intrusions. I didn’t want that autumn afternoon to be invaded by recorded words or music.
With my ears deliberately unwired, I heard my neighborhood’s audio track afresh. Not that there was anything glorious to hear: a distant leaf blower, a contractor’s Bobcat beeping in reverse, the sound of desiccated oak leaves scraping against each other. But buoyed on the rhythm of raking, I began daydreaming. Gradually, the reverie focused itself and I imagined writing a Seeing Your Story post about not wearing the iPod.
At first, I hadn’t the slightest idea about the point my post would make. But because my limited brainpower wasn’t focused on a podcast, I was able to sense that something was on my mind.
Enveloping myself in media would have stanched the musing, and I wouldn’t be writing this post now.
It’s taken a full day for the inchoate thought to become conscious. Only at lunch with my brother-in-law (thanks, Lawrence!) did it pop in a way I could articulate: Any media, from a magazine article to an mp3 song to an online video, narrows the angle of our awareness. I hadn’t realized it when I picked up the rake, but I didn’t want Ira Glass or Jad Abumrad, talented as they are, to colonize my mind.
But that’s exactly what we do when people click the Play button on our videos. They’re inviting us to take over billions (?) of circuits in their brains. In exchange for what? I think we owe them something. I believe we have an obligation to give them an experience with some value to it, be it garden-fresh information or wacky entertainment. I’ll call that tacit agreement our Creative Covenant.
Now that I’m aware of it, I suppose I have to sign on to it. You, too! So, don’t just upload videos. Upload good videos. However you define “good.”
That’s all I have to say on the subject, at least for the moment. Anyhow, I’ve had enough of writing for now. In fact, I’m ready to relax and have my mind colonized. I’m choosing to enter into a Creative Covenant with OK Go, a contract with a duration of only three minutes and thirty-six seconds. I invite you to join me by clicking on the Play button below.
Your comments, as always, are welcome!